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"Rise of the User": Outsell's Market Perspective
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Registration for the webinar is open to both non-members and members.

5/23/2017
When: Tuesday, May 23, 2017
11:00 AM
Where: Webinar - to be confirmed by Outsell shortly
Presenter: Kate Worlock and Nicola Foster, Outsell; Brian O'Leary, BISG
Contact: Brian O'Leary
(646) 336-7141

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The digital age provides vendors with much clearer insight into user behavior and needs. In parallel, consumer offerings such as Facebook stoke end user expectations. The combination of these factors has increased the strength of the user’s voice. Outsell’s research into information usage by millennials, corporate knowledge workers and those in specific verticals such as legal, education [students/faculty] and engineering highlights some common themes including the increase in passive sharing of licensed content (such as posting it in collaborative work spaces, social media, or company intranets) and the decline in active sharing via email, increasing the likelihood of copyright violation.

BOOK INDUSTRY STUDY GROUP

1412 Broadway, 21st Floor, Office 19
New York, NY 10018
Phone: 646-336-7141 | [email protected]