AI in the Publishing Supply Chain: Services, Solutions, and Innovation

As part of BISG’s AI and the Book Publishing Industry webinar series, this session explores how technology providers, service organizations, distributors, and platform partners are shaping AI adoption across the publishing ecosystem.

Drawing on original findings from BISG’s 2025 survey of more than 500 North American publishing professionals, the webinar examines how vendors and service providers are implementing AI, developing AI-enabled workflows and tools, and influencing adoption across the broader supply chain.

The data reveals a significant gap between vendors and the rest of the industry: service providers are adopting AI faster and with greater governance maturity, while publishers and libraries continue to navigate concerns around copyright, transparency, legal liability, and trust.

This session will explore what that means for the future of publishing—and how stronger collaboration between vendors and industry stakeholders may help accelerate responsible AI adoption. 

What You’ll Learn

• How vendors and service providers are using AI differently from publishers and libraries
• Emerging AI applications across production, discoverability, translation, metadata, and marketing
• Why governance, transparency, and trust remain barriers to adoption
• The growing role of enterprise and publishing-specific AI tools
• How vendor innovation is influencing the future of the publishing supply chain

Whether you are a publishing professional evaluating AI solutions or a service provider building them, this session offers a data-driven look at how AI is reshaping the operational relationships that power the modern publishing industry.

Featured Speaker

BROOKE DOBSON is a Co-Founder and Chief Commercial Officer of Shimmr AI, the first fully autonomous advertising platform built with AI.

With expertise in economic forecasting, marketing analytics, and AI technologies, she brings a practitioner’s perspective on how AI can transform publishing.

As a non-technical leader responsible for Revenue and Operations, Brooke has built AI agents to systematically analyze campaign performance, validate financial data, and generate executive-ready insights—demonstrating how accessible AI tools enable teams to move from ad-hoc prompting to repeatable, trustworthy systems.

Her executive background spans AI-native SaaS businesses (COO, CSO, U.S. President), and at Shimmr, she translates cutting-edge AI into practical, revenue-generating strategies for publishers. Her perspective is valuable for an industry seeking to unlock new audiences, scale discoverability, and make faster, data-informed decisions.