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Ebooks and other forms of digital content have now entered the mainstream. In the adult fiction category, for example, ebooks have become the most popular media format, selling more than hardcovers, softcovers, or mass paperbacks. Meanwhile, the way students learn and instructors teach is undergoing a radical shift, and the role of the traditional print "textbook" as the foundational tool for instruction is changing along with the traditional publishing model.

Publishers must understand how new technologies are changing the market and what opportunities will arise as a result of this transition. BISG's consumer, student, and faculty surveys provide trendable, actionable information for companies looking to refine their business strategies in the new digital marketplace.

 

Digital Content in Public Libraries

What do patrons think? 

 

Executive Summary available free of charge to BISG & ALA members. Full PDF and EPUB reports discounted 40% for both members and non-members!

BISG is excited to present the latest in our Consumer Studies series,Digital Content in Public Libraries: What Do Patrons Think?, the first joint research initiative from BISG and the American Library Association (ALA). The study allows the book industry to:

  • Obtain solid data about what formats library patrons, from adults to children, prefer when borrowing and reading books
  • Know how often patrons are visiting the physical and online versions of their local public library
  • Gain insights into what urban libraries are doing right, with overall patron satisfaction in e-book selection greatly exceeding suburban and rural libraries
  • Learn what makes younger patrons more satisfied with the selection of available e-books than older patrons
  • Understand the differences in patron attitudes and behaviors depending on age, gender, geography, and other demographic factors

By providing valuable information on the habits of a very broad base of dedicated readers, this report can help companies throughout our industry improve their approach to doing business in the public library market and beyond.

The results of this survey are available in an exhaustive, 85-page PDF report,compiled by Jim Milliot of Publishers Weekly, or as an executive summary.

Purchase the full report here or the executive summary here.

Student Attitudes Toward Content in Higher Education

Support your company's thought leadership in academic publishing 

 

The way students learn and instructors teach is undergoing a radical shift, and the role of the traditional print "textbook" as the foundational tool for instruction is changing along with the traditional publishing model. To help shed light on these changes, BISG's Student Attitudes Toward Content in Higher Education survey continues to provide a baseline for tracking the rapid evolution underway in the higher education market.

Volume Five contains data from two fieldings of a core set of survey questions (field- ed during the fall and spring semesters) aimed at students enrolled in two-year, four-year, private, public, and non-profit colleges. The end results provide trendable information to help answer the following questions:

  • How do students define and seek value?
  • What are the key factors in student buying (and non-buying) behaviors? 
  • What categories of students prefer digital learning materials? 
  • What is the current penetration and significance of textbook rental programs? 
  • How are MOOCs (Massive Open Online Courses) impacting student decisions and behaviors?

Purchasable as dynamic online access via Real-Time Reporting* or as broad stand- alone PDF summary reports, Student Attitudes Toward Content in Higher Education provides practical guidance to companies working to refine their business strategies and better serve an ever-changing higher ed marketplace. 

Purchase the report here.

Digital Books in a Subscription Economy

The book industry's first research into subscription models of distributing digital content

 

Executive Summary available free of charge to BISG members. Full PDF and EPUB reports discounted 40% for both members and non-members!

Given the success of subscription services in the film, television, and music industries, publishing stakeholders have wondered how and when these services will affect book content distribution, and a recent survey of BISG members identified subscription models as the industry's next disruptive technology.

This critical research project paints a clear picture of how content producers and others in the publishing value chain are reacting to new forces in the marketplace, and provides timely, relevant information to help answer questions such as:

  • Will there be a "Netflix of ebooks" or will more focused verticals develop?
  • Who are the major players in digital content subscription? What are the various business models they employ?
  • How have subscription services fared across different market segments (professional, scholarly, higher education, trade)?
  • What are the attitudes of agents, publishers, librarians, and others toward digital book subscription? What factors motivate or dissuade them from participating?

Results of this research are available in the form of an Executive Summary or full, 100-page report.

Purchase the full report here or the executive summary here.

BOOK INDUSTRY STUDY GROUP

1412 Broadway, 21st Floor, Office 19
New York, NY 10018
Phone: 646-336-7141 | info@bisg.org