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MIP: Evolution of Delivery
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The first of three "Making Information Pay" events planned for 2017, "The Evolution of Delivery: Getting More Content to More Readers" explores trends across formats, channels, and business models. Registration is now open for members and non-members.


April 21st starting at 8:30 a.m. and ending at 4:00 p.m. Lunch will be provided. 


Harvard Club of New York
35 West 44th Street
New York, NY 



Leigh Watson Healy, Chief Analyst with BISG information partner Outsell Inc., will describe the firm's view on issues and trends related to access and use of information and the nature of readership today.

About Leigh 

An early member of the Outsell team, Leigh Watson Healy has co-created and led all aspects of Outsell’s activities in producing research, advisory, and consulting services for the information and publishing industry. She relies on her extensive experience in market and opportunity assessment, strategic and business planning, and product planning to serve as an executive-level advisor to a broad range of Outsell clients. As a primary spokesperson for Outsell, Leigh writes and speaks frequently about key trends and issues in the information industry. Today, she leads developing Outsell's long-term strategic relationships with industry leaders and drives delivery of trusted, value-add programs that meet clients' needs. Leigh co-chairs Outsell's Leadership Council, a member-service for CEOs and senior executives of media publishing and information provider firms.



Bharat N. Anand's author photo Bharat N. Anand will apply the lessons of his acclaimed 2016 book, The Content Trap, to the challenges book publishers face today and in the near future. Random House has generously provided copies of Professor Anand's book for everyone attending the event.

Bharat Anand is the Henry R. Byers Professor of Business Administration at Harvard Business School. He is also the faculty chair of HBX, the school’s digital learning initiative that he helped create.

Professor Anand is an expert in digital strategy and corporate strategy. He created Harvard Business School’s first executive program on digital strategies for media companies. He has written over fifty articles and case studies, many in the top journals in economics, strategy, and marketing. His research and case writing has received awards, and his work has been profiled in various media outlets. He has served as faculty head for the required strategy course in the MBA program, and currently serves as faculty chair of various executive programs at the school.

Professor Anand received his B.A. in economics from Harvard College magna cum laude, and his PhD in economics from Princeton University. He is a recipient of HBS’ Greenhill Award for outstanding contributions to the school. He has advised leading organizations and entrepreneurs worldwide. He is a renowned teacher, and a two-time winner of the “best teacher award” at Harvard Business School.

His recently published book, The Content Trap: A Strategist’s Guide to Digital Change, was named by Fast Company as one of its top ten business books of 2016, and the Wall Street Journal described the book as “a call to clear thinking and reassessing why things are the way they are.”



Ashleigh Gardner of Wattpad will explain how Wattpad has leveraged a mobile-first approach to serial reading into an online platform serving more than 45 million unique visitors each month.



David Walter will use NPD Bookscan's extensive research on content purchases to illustrate how attitudes and consumption are changing across makers. 

About David:

David Walter joined Nielsen Book in the UK in 2009. There he held several roles across the Metadata, Commerce Solutions and Research teams, covering data quality, research and analysis, and business development. Highlights from this period include delivering industry presentations in both the UK and Europe, authoring Nielsen Book's Metadata White Paper, and working on the setup of BookScan in Brazil. David moved to New York in early 2015, taking a leading role for Commerce Solutions and Research businesses. 

David joined the NPD Group in early 2017 as Executive Director, Client Solutions, following the acquisition of the Nielsen Book US products and services by NPD. Outside of work, David plays drums, football (soccer), and is a keen traveler.



Study after study shows that metadata coverage is one of the most significant factors in predicting book sales. Yet most metadata tagging focuses on topics and themes, passing over the educational attributes of trade books. CEO and Founder Katie Palencsar will talk about how the Artifact platform seeks to fill this gap, support a common language between teachers and librarians, put the best, most appropriate content in the hands of students, teachers, and curriculum buyers.


About Katie: 

Katie brings her education industry knowledge and teaching and curriculum experience to the publishing & book distribution industry. Previously, Katie worked for educational institutions including New York City Department of Education, Savannah Country Day, and Johns Hopkins University Center for Talented Youth. Katie received her MS in Curriculum and Instruction from Drexel University. She has been named an Emerging Innovator of the Year by 99u/General Electric and by Smart CEO as an Emerging Technology Innovator.




As 'Information' and 'Place' have become decoupled, no institutions feels the impact more keenly than the Public Library, the Place that is all about Information. Rapidly shifting demand and unstable political funding have left America's most widely-loved government institutions teetering on the precipice... or at least that's the popular perception. In fact, most libraries are busier than ever, having adapted rapidly to demand changes that aren't as abrupt or destabilizing as they might seem.  

Find out how one Public Library in a book-crazy town is thriving amongst the shifting challenges of information delivery, while growing its audience, retaining its independence, and keeping the innate value of the Public Library front and center.


Eli is Deputy Director of the Ann Arbor District Library in Michigan, USA, where he joined the staff as a helpdesk technician in 1997. He's also worked as a puppeteer, an architect, a sysadmin, a comedy writer, a game designer, a video producer and at a Donut Shop.  He's given talks about Libraries, publishing, games, and the web across the US and in the Netherlands, Germany, Denmark, Norway, Australia and New Zealand.  He is the author of 2007's Gamers... in the LIBRARY?! and is a contributor to BOOK: A FUTURIST'S MANIFESTO, and WELL PLAYED, a journal of Videogame Criticism. He spends his free time Ice Skating and arranging Klezmer versions of Videogame Music.


Audiobook sales are continuing to grow at an exceptional rate. Learn about the trends and how the audio format of your content can help you reach more readers.  


Michele Cobb is a recognized for her expertise in the audio publishing industry. She began her audiobook career as Assistant Managing Director for L.A. Theatre Works and went on to become Vice President of Sales & Marketing for BBC Audiobooks America/AudioGO. She has served on the Audio Publishers Association (APA) board since 2001 as a director and officer, and is currently Executive Director. A well-known provider of PR, Sales, Marketing and Business Development services through her company Fortè Business Consultants, she is also Publisher of both AudioFile Magazine and MMB Media LLC. 


Daniel Mayer, CEO of Expert Systems, and Edward Moore, Content Analyst at SAGE Publishing, will be providing a case study for the value of enriched content in reaching different audiences. 

Edward Moore is a content analyst within the Publishing Technology group of SAGE Publishing. His primary focus is on XML modelling, creation and transformation for online content, but has also been supporting semantic discovery tools and technology for SAGE's online platforms since 2012.