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White Papers
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An important initiative from the BISG committees and working groups is creating white papers on researches and studies they have conduct, in order to better inform the publishing industry as a whole. 

Introduction to Mobile Commerce (Download Here)

What's included in this white paper? 

  •  An overview of the mobile commerce process
  •  A brief list of terms and their definitions
  •  Sources of additional information or assistance

Published March 19, 2012, with thanks to BISG’s Machine Readable Coding Committee.

QR Codes and Other Symbologies (Download Here)

What's included in this white paper? 

  •  QR Codes and other frequently seen symbologies
  •  The properties and typical applications of each symbology
  • Important points to consider in presenting symbols on display objects such as signs, posters, books, and magazine advertisements

Published on August 24, 2011, with thanks to BISG’s Machine Readable Coding Committee.

Application Considerations (Download Here)

What's included in this white paper? 

  •  Important points to consider in planning mobile device applications and mobile commerce campaigns

Published on August 24, 2011, with thanks to BISG’s Machine Readable Coding Committee.

Three Approaches to Mobile Commerce (Download Here)

What's included in this white paper? 

  •  Printed or Displayed Bar Code Symbol
  •  Near Field Communication (NFC)
  •  Direct Communication

Published on March 19, 2012, with thanks to BISG’s Machine Readable Coding Committee.

Publisher Campaigns (Download Here)

What's included in this white paper? 

  •  Advertisement in The New York Times Book Review

Published on April 18, 2012 with thanks to BISG’s Machine Readable Coding Committee.

Bookseller Campaigns (Download Here)

What's included in this white paper? 

  • General information poster in store window
  • In-store display of hardcover titles

Published on April 18, 2012 with thanks to BISG’s Machine Readable Coding Committee.

BOOK INDUSTRY STUDY GROUP

1412 Broadway, 21st Floor, Office 19
New York, NY 10018
Phone: 646-336-7141 | info@bisg.org