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Creating Demand at Scale: New Techniques for Book Promotion
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What happens when you apply sophisticated audience marketing, promotion and pricing tactics at scale to generate retail demand for ebooks? This is exactly the question Open Road Integrated Media asked of BISG in a commissioned, independent research study. Join OR/M CMO Mary McAveney and BISG Executive Director Brian O'Leary as they review the data, examine the impact of ebook sales on print, and walk through the processes required to successfully market 10,000 books each month.

 Export to Your Calendar 3/19/2019
When: Tuesday, March 19, 2019
1:00 pm
Where: Remote via GoToWebinar
Contact: Maya Fakundiny
646-336-7141

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BOOK INDUSTRY STUDY GROUP

232 Madison Avenue, Suite 1400
New York, NY 10016
Phone: 646-336-7141 | info@bisg.org