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Keywords: Cracking the Code
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When: Thursday, February 8, 2018
10:00 AM
Where: Metropolitan New york Library Council
599 11th Ave
Floor 8
New York, New York  10003
Contact: Kim Graff

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Join us for BISG's first program of 2018! 

Keywords: Cracking the Code is a 2-hour program that is free to BISG members and only $99 to non-members. It will focus on how to optimize keywords to help your titles increase discoverability and sales.


Caroline A. Hayes is Manager of Cataloging at Barnes & Noble, responsible for managing metadata for the company’s website and stores. She has a passion for subject categories, as well as standards and best practices. Consequently, she has been a member of BISG's Subject Codes Committee since 2007, helping to develop BISAC subjects for use by the book industry, particularly in North America.


Caroline became a charter representative in 2012 of the US working group in the development of EDItEUR’s Thema, a global book industry subject category schema. In 2014, she participated in BISG’s Metadata and Subject Codes Committees’ Keywords Working Group, which produced the original “Best Practices for Keywords in Metadata” publication. A revised version of this document will be released in January 2018 after Caroline convened and chaired a new working group with participants from publishers, distributors, and retailers throughout the industry.


Monica Landers is co-founder and CEO of Authors, Inc., a rapid-growth technology company which provides AI analytics for the entertainment industry. With two media technology patents, Monica’s deep experience in media extends from producing for ABC News and Good Morning America to executive leadership roles at multiple content companies, including VP Media Innovation at Demand Media. Monica has deep roots in Austin's startup communities and is an advisor to accelerators, universities, and organizations, such as SXSW and Women@Austin. She has closed two rounds of funding for Authors, Inc and is looking forward to working directly with global print leader LSC Communications to re-sell the StoryFit™ technology.

Under her leadership, Authors, Inc. works with industry-leading publishers, agents, movie studios, and new media companies to help them take on the challenges presented by the digital revolution, from acquisitions and production to marketing and sales.


Erica Leeman is the Metadata Associate at the MIT Press, where she is in charge of educating her coworkers about the importance of metadata and establishing best practices to help the Press become a more metadata-informed publisher. Since her arrival there, the MIT Press has transitioned from providing no keywords at all to assigning multiple keywords to every new title published. The workflow she helped develop brings multiple departments into the creation and editing of keywords.

Erica has spoken at Tech Forum and in a 2017 BISG webinar about her experiments with Amazon keywords and the best practices she implemented at the Press as a result. She holds an MLIS from Simmons College and is now bringing her LIS experience to the metadata challenges within scholarly publishing.


Chris Sim is the founder and CEO of Kadaxis, a data-science startup focused on the publishing industry, based in New York City. Prior to Kadaxis, Chris launched as CTO, and authored a patent for a literary recommendation engine. Before joining the publishing world, he built and sold a popular Facebook application, and has held leadership roles in technology at companies such as IBM, PwC, Lloyds Bank, and BUPA.



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