The Potential For On-Demand Printing
Thursday, May 23, 2019
Posted by: Brian O'Leary
On June 6, BISG is bringing five industry veterans together to talk about the potential for continued growth in on-demand printing in the U.S. market. The two-hour program, which starts at 10 a.m. the New York Open Center on East 30th Street in midtown Manhattan, will address where the industry is, how it may evolve, and what attendees can do now to take advantage of this important manufacturing option.
The program will be moderated by Ken Fultz, recently retired from his role as general manager at Ohio-based Bookmasters. Ken oversaw that printer's use of both traditional offset and on-demand printing technology.
Panelists include Andrea Fleck-Nisbet (Ingram Content Group), Dane Neller (On Demand Books), Michelle Weir (Hewlett Packard), and Rich Dzurus (Canon). The format is highly interactive within the panel and with the audience, which will have ample time to explore issues and opportunities with those presenting.
Why choose on-demand printing?
The technology used to deliver on-demand books has evolved significantly over the past decade. Quality has improved, and color books can now be printed in small quantities at manageable costs. As well, many publishers have moved away from using cost per book printed as the primary measure. On-demand printing offers a way to manage the total cost per book sold, a better metric in an era of shorter runs and variable demand.
For many books, the inventory-driven model may be broken, a claim Dane Neller made at BISG's annual meeting in 2018. At the same time, a full embrace of short-run, even "book of one", production strategies is challenging publishers, manufacturers, and retailers throughout the supply chain. To cost-effectively produce a single copy of a book, the workflow must be truly "touchless", something the traditional production processes did not require (though "touchless" can help there, too).
Now is the time to get ready for a new, on-demand workflow. This program offers every interested party a great place to start.
The ideas behind BISG’s program series
Started in 2017, the program series is designed to foster conversations about topics of importance to the book publishing supply chain. In the past three years, the programs have helped grow understanding issues digital book standards, implementation of ONIX 3, rights and permissions, the care and feeding of libraries, the business of returns, and keywords.
The discussions are designed to engage a cross-section of our community in an exchange of ideas about opportunities change how we manage returns. Ideally, they also bring the conversation back to BISG committees and the BISG board for consideration, follow-up and action.
About the format
BISG programs are conversation, not presentations. Most have started with about an hour of conversation within the group, addressing questions we worked out in advance. Then, we solicit comments and questions from the audience.
Both in the panel and with the audience, looking for an exchange of ideas, not arguments or position statements. At each gathering, we take notes and write up the content for a larger audience, published after the program is complete.
BISG programs are offered free of charge to staff at any member company. Click here to sign up - just be sure you're logged into your BISG account before you register.
Programs are also open to non-members for $99 a seat. That's a bargain given the content. If you have a non-member account with BISG, log on and follow the same link. If you need an account, it's easy to set up, and you'll be able to register once we approve your account (usually less than a day). We look forward to seeing you there!