Here's what makes "Concept to Consumer" different
Thursday, August 29, 2019
Posted by: Maya Fakundiny
This event isn't like anything you or your colleagues have attended before, unless you joined us at its first incarnation on a snowy Chicago winter morning. Instead of a micro-look at one aspect of the publishing industry, such as print on-demand technology or piracy issues, "BISG Presents: Book Publishing, from Concept to Consumer" zooms out to look at the journey of a book product, from publishing houses to manufacturers and retailers, then to libraries. The strength of this event is also the strength of BISG, where the focus is not on individual pieces of the supply chain, but how those pieces fit together and interact with each other.
Concept to Consumer serves entry-level and mid-level professionals who are interested in expanding their knowledge of the supply chain, with an included luncheon and optional reception that lend themselves to networking. This unique career-development opportunity provides a broader look at the life cycle of a book, with detailed sessions on acquisition, editorial, production and design, distribution, returns, retailing, and libraries. Topics covered will be more 'how-to' than 'what-if,' with practical advice and instruction provided by a wealth of industry veterans.
The program agenda begins as the book does, proceeding chronologically. First is a session on Concepting / Acquisition / Editorial lead by Todd Stocke, SVP and editorial director of Sourcebooks. He oversees all Sourcebooks imprints and acquisition efforts in every category, including adult nonfiction, fiction, romance novels, calendars, young adult, and children’s books. During his time at Sourcebooks, he has overseen the growth of its list from just a few titles a year to its current annual output of 400+, with regular appearances on the New York Times bestsellers lists.
The Art / Design / Production session will be lead by Judine O’Shea, who has worked in the design and marketing field for more than 25 years, primarily within the publishing industry for educational clients. She has extensive experience in end-to end-book development with more than 15 years in design director roles, leading teams, interpreting project needs, building bridges between departments, creating unique, on-point work, and fostering creative talent. Judine taught reading in the Detroit prison system and continues to volunteer with literacy groups in Chicago.
Matt Kennell, the Executive - Sales Manager / Estimating Manager at Versa Press, will conduct a session on manufacturing. He oversees the Sales, Estimating, and Customer Service Departments of Versa Press, playing a role in the management team regarding investments in new technologies and equipment to grow and improve book printing operations.
The agenda continues to cover Distribution, Trends in Book and Author Promotions, Retailing, and Libraries. Interested in learning more about this one-of-a-kind event, or purchasing tickets for yourself or your colleagues? Head over to the landing page for more information. With BISG's macro perspective of the industry, people across the supply chain can have a chance to step outside of their daily routine and see the bigger picture. And as an added bonus, since we've moved the event to September, it's unlikely to snow!