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International Marketplace: Brazil
As book publishing becomes increasingly international, it is more important than ever that US stakeholders understand how to conduct business on a global scale. To that end, BISG is pleased to introduce a new research initiative aimed at collecting and providing intelligence on international book markets.
Doing Business in Brazil, the first in this series, includes data on the size of the Brazilian retail book business, information on key demographic and economic factors, Brazilian book buyers’ current interest in and acceptance of digital formats, the state of standards in Brazil, and the unique opportunities and challenges publishers can expect when engaging there.
As the world’s seventh-largest economy, Brazil is a key target for US publishers and other stakeholders wishing to expand their businesses overseas. This report provides guidance to help them navigate the unique Brazilian marketplace.
The 17-page PDF report includes: