International Marketplace: Brazil

As book publishing becomes increasingly international, it is more important than ever that US stakeholders understand how to conduct business on a global scale. To that end, BISG is pleased to introduce a new research initiative aimed at collecting and providing intelligence on international book markets.

Doing Business in Brazil, the first in this series, includes data on the size of the Brazilian retail book business, information on key demographic and economic factors, Brazilian book buyers’ current interest in and acceptance of digital formats, the state of standards in Brazil, and the unique opportunities and challenges publishers can expect when engaging there.

As the world’s seventh-largest economy, Brazil is a key target for US publishers and other stakeholders wishing to expand their businesses overseas. This report provides guidance to help them navigate the unique Brazilian marketplace.

The 17-page PDF report includes:

• Trends in physical retailing and the book-buying experience in Brazil, including format and category trends
• Literacy rates and their impact on book sales
• The role of government policy, including vouchers to incentivize book purchases
• The importance of government purchasing, and the top retailers in the Brazilian market
• The advantage and disadvantages of selling translation rights vs. exporting English-language content 

To purchase the report, please go here.