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- Industry Resources
One of BISG's core objectives is to conduct research to best inform the book industry. As an information hub for all stakeholders and interested parties, the BISG research archives are displayed in this section of the website. Read on for past projects and current initiatives.
Ebooks and other forms of digital content have now entered the mainstream. In the adult fiction category, for example, ebooks have become the most popular media format, selling more than hardcovers, softcovers, or mass paperbacks. Meanwhile, the way students learn and instructors teach is undergoing a radical shift, and the role of the traditional print "textbook" as the foundational tool for instruction is changing along with the traditional publishing model.
Publishers must understand how new technologies are changing the market and what opportunities will arise as a result of this transition. BISG's consumer, student, and faculty surveys provide trendable, actionable information for companies looking to refine their business strategies in the new digital marketplace.
Digital Books and the New Subscription Economy
Given the success of subscription services in the film, television, and music industries, publishing stakeholders have wondered how and when these services will affect book content distribution, and a survey of BISG members identified subscription models as the industry's next disruptive technology. This critical research project paints a clear picture of how content producers and others in the publishing value chain are reacting to new forces in the marketplace, and provides timely, relevant information to help answer questions such as:
The Development, Use, and Modification of Book Product Metadata
From Experimentation to Innovation in the Digital Age
Environmental Trends and Climate Impacts: Findings from the US Book Industry
A new way to communicate with book buyers, other consumers, and the general public is spreading rapidly in North America. Consumers in the U.S. are joining their counterparts in Japan, other parts of Asia, and Europe in using mobile phones and other mobile devices to obtain information and even make purchases.
The practice is widely referred to as "mobile commerce," but this term is somewhat of a misnomer. While the purpose of many applications is an immediate commercial transaction, other applications focus on advertising or product descriptions that may or may not lead to future sales. Still other applications are purely informational and are not commercial in any respect. Nevertheless, no other term has a comparable span of acceptance, and BISG will use "mobile commerce" in its presentations.
Mobile commerce uses bar codes placed on posters, in print media, and on products as the starting point for communication with consumers. These bar codes are most frequently two-dimensional (2D), consisting of a matrix of tiny black and white squares rather than the more familiar one-dimensional (1D) bar codes consisting of bars and spaces. The QR Code®, a registered trademark of Denso Wave Incorporated, is one of the most widely used of these newer symbologies. A consumer can capture an image of the bar code with a mobile device that has an integrated camera and activate an application on the device. A URL stored in the bar code directs the application to a website that displays information or permits a wide variety of actions, including purchases. Companies in general retail are increasingly active with mobile commerce advertising and promotional campaigns, and new examples appear daily. Publishers and booksellers are also exploring uses. BISG is not promoting or advocating mobile commerce or any specific approach to implementing it. However, BISG is actively assembling information to help participants in the book industry consider this technology. The information will be updated and expanded as developments warrant.
Introduction (Download Here)
QR Codes and Other Symbologies (Download Here)
Application Considerations (Download Here)
Three Approaches to Mobile Commerce (Download Here)
Publisher Campaigns (Download Here)
Bookseller Campaigns (Download Here)