QR Codes and Other Symbols Seen in Mobile Commerce

This section describes bar code symbols frequently encountered in mobile commerce campaigns. Properties and typical applications for each are listed. One symbology, the QR Code, is widely and successfully employed. The term is often used as a generic for a matrix bar code, but this usage is incorrect should be avoided. All symbologies included have been specified as international standards. Although other symbologies are in active use, it is strongly recommended that only symbologies recognized as international standards be chosen for a campaign.