BISG Adds a Marketing & Communications Role

BISG is expanding its staff to include a new role, Marketing & Communications Manager. The position, which will report to the executive director, was added to the budget by BISG's board as part of a multi-year commitment to the organization's updated strategy.

The primary responsibility of this role is to grow non-dues revenue through effective creation and implementation of marketing, promotional, and sponsorship campaigns in a highly collaborative environment. 

The Marketing and Communications Manager is responsible for promoting a mix of free and paid webinars, programs, and events; identifying and recruiting sponsors for events, activities, and products; managing BISG’s social media presence; and managing BISG’s weekly newsletter. Events, partnerships, and sponsorships will be developed by the Marketing & Communications Manager. While planning, developing, and implementing BISG’s internal and external marketing strategies, communications, and public relations activities, the role will deliver a marketing plan for the organization as well as promotional plans for each event, BISG initiative, or research result, supported by marketing materials.

Serving as Marketing and Communications Manager at BISG offers an opportunity to work with business leaders and subject-matter experts throughout the book publishing industry to sharpen and increase the brand awareness of BISG within the industry (including at C-suite level) as the go-to resource for resolving any issue affecting two or more areas of the book publishing supply chain. The role will also provide opportunities to establish BISG as a key contact for trade media and publishing/business reporters of mainstream media.

The Book Industry Study Group (BISG) is a membership organization made up of a diverse slate of publishers, manufacturers, wholesalers & distributors, libraries, retailers and industry partners. Members join and engage with BISG’s committees and working groups, where relationships are built and good ideas are surfaced. Committees and working groups work collaboratively to solve problems that affect two or more parts of the industry.

BISG’s five core practice areas include metadata, rights, supply chain, subject codes (BISAC), and workflow. Annually, BISG delivers an extensive range of webinars and in-person events that inform the industry about trends and developments in the five core practice areas.

As a nonprofit trade association, BISG works to create a more informed, effective, and transparent supply chain for books and related products. At its annual meeting in April, the board announced an ambitious three-year strategic plan, with five multi-year initiatives underpinning four core strategies.