AI & Marketing: Maximizing Your Digital Reach on Amazon & Beyond

Take your book marketing to the next level using AI! 

In today’s competitive book market, AI is transforming how publishers and authors optimize their digital marketing strategies, especially in the vast Amazon ecosystem. In this fourth session of our 8-part AI and the Book Publishing Industry series, we’ll explore the powerful intersection of AI tools and book marketing techniques, showing you how to use AI to boost visibility, enhance metadata, and supercharge your marketing efforts—on Amazon and beyond. 

Whether you're an author, publisher, or marketing professional, this session will arm you with practical insights and cutting-edge strategies to stay ahead in the digital marketplace. Learn how to optimize your strategies and make smarter decisions to thrive in the digital age.

Who Should Attend?

• Marketing directors looking to elevate their digital strategies
• Digital marketing specialists focused on book promotion
• Authors and self-publishers aiming to enhance their visibility
• Digital retailers and distributors wanting to optimize product exposure
• Metadata managers refining content for search and discoverability

What You’ll Learn:

• AI Tools for Amazon Keyword Optimization: Learn how to harness AI-powered tools to fine-tune your book’s keywords and improve discoverability on Amazon’s platform.
• Automated Marketing Campaign Management: Explore how AI can streamline your marketing campaigns, from automated content creation to ongoing performance tracking.
• Predictive Analytics for Book Pricing: Discover how AI-driven analytics can help you set the optimal price for your books, maximizing sales while staying competitive.
• AI-Driven Metadata Enhancement Strategies: Understand how to enhance your book’s metadata to increase visibility and ensure your titles are found by the right readers.
• Machine Learning for Customer Behavior Analysis: Dive into the power of machine learning to better understand customer behaviors and tailor your marketing strategies accordingly.
• Automated A/B Testing for Book Descriptions: Master the art of A/B testing for your book’s description to find the most compelling copy and improve conversion rates.
• AI Tools for Competitive Analysis: Use AI to gain insights into what competitors are doing, so you can stay ahead of trends and adjust your strategies.
• Smart Advertising Budget Allocation: Learn how to use AI to allocate your marketing budget more effectively, ensuring you get the highest ROI on your campaigns.

Register now to secure your spot!

AI and the Book Publishing Industry brings together publishing professionals and industry leaders to explore the transformative impact AI is having on everything from editorial workflows to marketing strategies. Whether you're a publisher looking to integrate AI tools into your processes, an author curious about how technology can enhance your writing journey, or a thought leader striving to stay ahead of industry trends, this is an unmissable series.

The series is led by Thad McIlroy, principal of The Future of Publishing, and a renowned publishing technology analyst, expert in publication metadata and online book marketing, and author of The AI Revolution in Book Publishing. Thad’s deep industry knowledge and firsthand experience will guide attendees through every session, ensuring that the content is not only relevant but also immediately applicable to real-world challenges. As a respected speaker, presenter, and thought leader, Thad brings an invaluable perspective on the role of AI in the publishing world.